Message from Senior Management
Chairman, AEPC, ATDC & IAM
Apparel Training & Design Centre (ATDC) is an industry initiative since 1996 for meeting requirements for manufacturing personnel mainly for apparel export industries. With the initiation of Integrated Skill Development Scheme (ISDS) in October, 2010, ATDC underwent a major transformation with the help of Ministry of Textiles and the AEPC and ATDC remain grateful to the Ministry for providing substantial assistance for taking up the project as a Nodal Agency.
Since then ATDC has systematically worked towards developing training infrastructure having set up over 190 centres across India with State-of-Art infrastructure and also developing quality trainers.
Another key contribution also came in the form of developing Contemporary Curricula for over 29 trade courses (Fashion & Garment sectors) along with Director General of Employment & Training (DGE&T) & National Council for Vocational Training (NCVT) for certification requirements. Having achieved the milestone of training 1, 00,000 candidates in the Pilot Project and even exceeding the target set by the Ministry, ATDC has certainly contributed towards India’s Skill Agenda.
ATDC is playing a key role by training the youth and women in equipping them for rapidly modernizing apparel industry. At the time when the industry was facing acute shortage, the rapid expansion of ATDC across the country helped the industry to tide over the crisis. Now the industry is on a growth curve and in this context the approval of 12th Five Year Plan (FYP) proposal of ATDC by the Govt. of India providing financial support for an additional target of 1, 50,000 candidates (cumulatively 2, 50,000 till end of 12th FYP) will provide a fillip to the entire apparel sector.
I again congratulate ATDC for exceeding the target set by MOT by crossing the landmark of training 1 lakh candidate during the pilot project period and play the key role and creating platform for the youth of India which needs to get vocational training to become productive.
Shri. Ashok G Rajani
Chairman, AEPC, ATDC & IAM
Vice Chairman, ATDC
India faces the tremendous challenge of providing “employable skills” through vocational training programs that too if possible through short duration training programmes of 2 to 3 months duration to earn respectable wages. The apparel sector offers tremendous opportunity in the next 10-12 years with considerable growth in both exports and domestic industry to add about 12-15 million people or more to the workforce and to various tiers of manufacturing including about 1.5 to 2 million people in supervisory and managerial positions, thus bringing opportunities to thousands of youth and women especially from disadvantaged sections of society. As the second-largest provider of direct and indirect employment after agriculture with about 10 Cr. people involved in textile – apparel value chain, apparel industry has become a key focus area. It is for this reason that the Ministry of Textiles, GOI had selected ATDC as Component-I organisation to implement the Integrated Skill Development Scheme as a Nodal Agency, and ATDC took up this challenge and exceeded the yearly targets so far cumulatively training about 1,00,000 candidates during the Pilot Project period.
ATDC Centres are now spread across the length and breadth of India from Imphal (in Manipur) to Churu (in Rajasthan) and from Thiruvanthapuram (in Kerala) to Chhindwara (MP) with about 190 Centres providing Vocational skills to desirous candidates and bridging the gap between the rising manpower demand for skilled workforce for the garment industry and the employment and livelihood needs of youth and women folks in the country. Apparel training has the power and potential to uplift the weaker and disadvantaged sections of the society by providing gainful employment including wage & self- employment, in this labour intensive Pan-India industry.
Sh. Hari Kapoor
Vice Chairman, ATDC
Director General & CEO, ATDC & IAM
Acquiring specific employable skills has become in today’s context, an essential prerequisite for becoming a winner in life or a successful employee or entrepreneur. Even more important in the ‘digital age’ as knowledge is available on click of a mouse and even on a mobile at the ‘sweep’ of a finger.
However, skill requires to be demonstrated if it has to have any validity whether it is physical skills or creative skills or numerous other types of skills. Since hundreds of years sewing and embroidery have been close to a woman’s repertoire of skills. A sewing machine is indeed a “friend in need” for a woman and a family.
The sewing machine has been used by woman and by many others in the household for not only making dresses but also to ensure earning a livelihood when faced with life’s adversities.
For a country of India’s size with such a huge youth and women population providing demonstrable’ and ‘employable skills’ has become critically important. Textile and Apparel Sectors being spread far and wide in the country not only provide wage and self-employment to millions of people but has the capacity to transform rural economy if properly linked. Take the example of ‘Hindupur’ in Ananthpur District in Andhra Pradesh not very far from the Karnataka border and about 100 kilometres away from Bengaluru International Airport.
Hindupur is one of the drought prone areas with scarce rainfall and nearly 83 percent of the population being poor. Of late, leading garment exporters are setting up manufacturing units and even apparel park in the area generating huge employment potential for the poverty-stricken youth and women. This provides a ray of hope as already one leading garment exporter has generated over 5000 jobs and the garment exporters now setting up units in this area can provide another 20,000-25,000 jobs to the surrounding 80 villages in the near future adding 5,000 people every year incrementally.
The setting up of ATDC in such a rural location provides the training infrastructure contributing to the cause of providing skills to the needy and linking them to productive employment near their habitat. ATDC through its vocational skill training programmes and soft skill development has ensured development of thousands of ‘winners’ and ‘achievers’.
The implementation of Integrated Skill Development Scheme (ISDS) by ATDC in the last three years brought over 100,000 men and women under the intensive rapid training programmes. The women who assembled for training in ATDC at Hindupur recently when asked about their knowledge of sewing machines or embroidery skills did raise their hands indicating that large cross-sections of our population in the country have already rudimentary skills in some measure in their DNA and need to be up-skilled in the industrial work culture in high speed machines or in making quality ‘make through’ garments to make them enter a new phase as an employee or a micro- entrepreneur leading to economic empowerment.
In addition, the entire Indian fashion industry depends on ‘Karigari’ of various kinds of handicrafts, needle-crafts etc. The range of embroideries available in India is a huge strength for the country with aari, phulkari, kantha, zardozi and several such needle-crafts helping in value addition. These have become languishing crafts and require re-skilling and new skilling of our rural population. In the last three years over 20,000 people have been trained by ATDC, in such ‘Karigari’.‘Hunar’ or ‘Skill’ word was never discussed with any sign of reverence just five years ago but now is a major policy intervention for economic development and social transformation.
If we can empower the people, especially women and youth, through skills, the country can be put on the path of progress. When we look at the vocational courses there are many options for boys and men ranging from JCB training, electricians, mechanics and several other trades but when it comes to women though they are eligible for the above trades also, effectively there are only 2-3 options including apparel, beauty, hospitality etc. Apparel making is not only one of the most important tools for empowering women but also for the whole family in age group of 18-45 who can get wage employment with 45 days – 60 days after training in manufacturing of apparel, or value addition techniques.
ATDC is often not understood by the stakeholders as a ‘whole’ and I have seen people in a location knowing only about ATDC in Okhla or ATDC-Chhindwara etc. They fail to understand and appreciate the massive scale of operations of running around 190 centres on a pan-India basis and training every month about 5,000 people in the short-term courses and 10,000-12,000 people in long-term courses per annum. I have seen in many newspaper articles and coverage of certain spokespersons for skills who have not even undertaken skilling of people beyond few hundreds thus missing out on the big ‘story’ of ATDC’s yeomen contribution and the role apparel industry plays.
The ATDC is the single largest vocational training provider for the apparel sector in the country and probably the single largest training provider for any vocational trade in India and the single largest beneficiary or Nodal Agency for implementation of a Government’s Skill Development scheme. This story of transformation has to be told.
ATDC’s website shares information about ATDC’s position in the apparel industry which has the potential to ignite 'creativity' and 'improve the lives' of millions of people and how ATDC places the ‘man’ or 'woman' behind the sewing machine as the central piece and plays a pivotal role in “Imparting Skills, Improving Lives”.
Dr. Darlie O. Koshy
DG & CEO, ATDC & IAM